Lina Scheynius and Chloé and Polaroid

“We didn't want to make a traditional perfume image, but something more real and raw. I have done loads of self-portraits in the past – it's very much part of my work and how I started out. AnOther asked if I would be interested in doing a self-portrait for the scent and I loved that idea. So I found a nice five star hotel, checked in there on my own with only my cameras and a load of film and a couple of Chloé outfits, and spent the evening playing around. I shot the images on Polaroid film. I love how it is instant so that I at least have some idea of where I am heading when I can't look through the lens and I love the vintage feeling of them."

Lina Scheynius is favorite photographer of mine, her work is personal and intimate. Using her camera she captures everyday moments in a way that is pure poetry. Her photos are raw and pure and full of emotion, they make me wanna get lost in her pale colored world. Above are the images she took for the campaign for Another Magazine´s first fragrance Another 13.